Women have been trailblazers of revolution. From lifting cups to trophies, the range of feminine power, dedication, and victories has been unmatchable. The definition of beauty has come a long way from fragility to fierceness and delicacy to dominance. Acknowledging this, beauty brands rewrote the rules of the game with their active sponsorship and participation in the Women's Premier League 2025.
Sports and beauty products were once seen as contradictory as sweat and shimmer. However, with shifting perceptions, beauty brands joined hands with WPL and launched campaigns featuring women who relentlessly chased their aspirations in the league. These partnerships were about breaking stereotypes and beautifully owning athleticism. Let's take a look at the glam moves by beauty brands.
Himalaya Facecare
Himalaya Wellness, a wellness brand, collaborated with Royal Challengers Bengaluru (RCB) as the Official Face Care Partner for the third consecutive season of the Women's Premier League (WPL 2025).
Its latest ads streamed all over the internet. Himalaya Face Care, known as a No.1 expert in skincare, positioned itself as an expert competing alongside the power-packed RCB team while also being their biggest supporter—showcasing the beauty of branding. The campaign highlighted cricket experts meeting skin experts in a game-changing partnership. The team players talked about the Himalaya Face Wash range, emphasizing its natural ingredients—just like their game!
The collaboration with RCB made perfect sense, as Himalaya’s products were designed for everyday use for an active lifestyle. Women athletes, who spent hours playing outdoors, became the ideal partners to endorse their skincare solutions.
LoveChild Masaba
LoveChild Masaba and Mumbai Indians Women reunited for the 'Ghuss Ghuss Ke' campaign. LoveChild Masaba returned as the official partner of the Mumbai Indians Women's Team for the second year in a row, and this time, their game was all about 'Ghuss Ghuss Ke'!
The campaign featured Masaba entering into the team's game strategy. She was shown passionately discussing tactics with the squad, suggesting bold moves and cheeky cricket tricks, much to the amusement of the Mumbai Indians players. However, the tables turned when the cricketers became engrossed in choosing the next lip shade to launch.
It was a fun-filled ad that depicted how a fashion designer discussing cricket strategies was as unexpected as cricketers deciding on the next perfect lip shade—both completely out of their element! Staying true to her brand’s bold personality, Masaba’s campaign with the Mumbai Indians Women's team was a playful blend of creativity, humor, teamwork, and strategy. It captured the essence that, at times, rule-breaking and bolder ideas can bring unexpected and exciting results.
The beauty brands that partnered with the Women's Premier League successfully created impactful campaigns, becoming an integral part of this revolutionary tournament. Their collaborations with women athletes supported the sportswomen's spirit both on and off the field. The success of these campaigns altered narratives, fostered boldness, and promoted self-care through winning ad strategies.
