Chapter: Branding, Strategy and Identity

facebook Instagram Linkin twitter

The Brand Theory

To understand branding better, let us take an example. Consider that a Brand is the molecule formed by various atoms. Now, under the umbrella of our

creative branding services

in Ahmedabad, we define the mass weight of these atoms so that more and more particles can join and the molecule becomes bigger and bigger. The goal is to create an atomic effect of your brand (Aag laga denge)!

Tik! Tik! Eyes on the screen

The Atoms of Branding

Brand audit is the exam we conduct to assess the current position, communication and emotion of the brand.

Based on the grades a strategy of progress will be put in place so you can make it with flying colors.

Give your brand unique identity like ours as you see, with our

creative branding services in Ahmedabad


We don’t go by a rule book for logos and naming. It is always the one that clicks; clicks in your gut viz. instincts.

Brand positioning is like Tic Tac Toe, you need to put yourself in the right box to make a sequence against odds.

The Atoms of Branding

Excercise 1.1

Recognize this logo and tell us its brand name!

paypal paypal
true false

The Perks of Atomic Branding

  • Brand recognition - "The student of the year"
  • Consumer loyalty - "Ek baar jo commitment kar di.."
  • Surpass competition - "The Fast and The Furious"
  • Brand equity - "Mere paas gadi hai, bangla hai, bank balance hai.."
The student of the year
Ek baar jo commitment kar di..
The Fast and The Furious
Mere paas gadi hai, bangla hai, bank balance hai..

The Factors of a Strong Brand

The Factors of a Strong Brand


  • Solid brand design
  • Active social media presence
  • Website and marketing
  • Customer service


  • Company culture
  • Product quality
  • Product or Service cost
  • Customer handling

How do we do it?

  • Step- 1: Chai pe charcha (Tea party) between you and the team.
  • Step- 2: Brain Gym for ideation and strategy.
  • Step- 3: Click & tap for implementation.
  • Step- 4: Rejoice, repeat & cheers with coke only (Dry state you see).
How do we do it?
Our Work

Rings a bell? Time to connect!


A Comprehensive Guide to Building a Strong Brand Identity

Imagine your brand as a cozy coffee shop - a space people prefer to visit, ditching all other cafes in the town This blog is not just about handing.....

Psychology of Color in Branding and Marketing

It just takes 90 seconds to form a first impression of a product. In the world of branding and marketing, where first impressions are everything, the power of perception reigns supreme. Every element.....

answer in brief


A brand represents a business/company/enterprise/conglomerate and its products/services.

A renowned brand is an outcome of branding endeavors that includes everything from the ideating the brand name to promoting it on different mass media. As a creative branding agency in Ahmedabad, we are with you at every step of your branding journey. Here are some steps involved in branding.

  • Coming up with a unique business name that speaks for your core values, product and services. Note it must be something people can easily memorize so they can recall your brand.
  • Next is a logo which is basically a representation of what your business is and does.
  • Now comes preparing a manual for future references such as a vision statement, brand guidelines, etc. It will ensure consistency even if the brand managers keep changing.
  • Last is using mix media to promote your message and create a striking identity in the minds of consumers followed by performance analysis and reports.

Yes, there is a significant difference between the two although they work collectively for any brand. As a

creative branding agency in India

, we leverage them equally.

  • Branding is about your business, story, values, etc. On the other hand marketing is a way of promoting your products and services.
  • Branding aims to enhance brand image and recognition. Marketing is done with the purpose of increasing sales or generating leads.
  • Branding comes prior to marketing. Marketing collateral adheres to brand guidelines and strategy.

Yes most definitely! Consultation is the first step of a branding journey followed by brainstorming and strategizing.


What are the odds of you reaching your destination in a foreign land without Google Maps? Likewise, a brand strategy is the map that takes you there where your goal is.


A business document that outlines the brand's distinctiveness, commodities, and values is known as a brand book, manual or brand guidelines. It mostly focuses on the design aspect, but in many instances it includes business image and communication standards as well. It helps extend the consistency of brand image over years.


It is the positioning of your brand image on the plane of the X and Y axis in the consumer's mind. As a result, your brand stands out amongst competitors (Win! Win!).


Brand identity is too precious to lose but brand status is subject to changes. In such a case, brand repositioning strategy helps maintain brand identity but make changes in the marketing plan that includes products, pricing, placement and promotional strategy.


In a way, a logo can be any form of pictorial representation of a brand’s niche or offering. But they are broadly categorized as:

  • Negative spacing logo
  • Pictorial Marks
  • Monogram logos
  • Wordmarks
  • Mascots
  • Combination mark
  • Emblem logos

Branding has a direct impact on your audience’s perception of your brand. It can bolster your brand value or diminish it if done improperly or overlooked. Here is why you need branding.

  • Increase your brand value
  • Gain new consumers and their loyalty
  • Attract and retain talent
  • Brand trust