Mother's Day 2k24 was a beautiful event celebrating the importance of mothers, or "MAA" in all our lives. However, the significance of this day is more than flowers and gifts.
Besides you and us, brands also honoured this day by laying out heart-touching campaigns. From captivating tributes to funny reels and ethical campaigns, brands seized the opportunity to connect with their audience on an emotional well.
As we wait for Mother's Day 2k25 to take our hearts, let us go back in the timeline and look at some compelling and memorable campaigns of 2024!
YES. YES. We know you're excited to dive into campaigns, and we won't keep you waiting any longer!
NeuGo: #MaaJaisaCare
NeuGO, an electric bus company, celebrated mothers who contributed to the transportation sector. From their female service staff to coach captains, all are multitaskers. The brand honoured their effective management of work and family wherein they care for and comfort their travellers just like kids.
SBI Life: Mummy Ki Apni Pehchan
SBI Life honoured mothers inspiring their kids on all fronts by releasing a heart-touching digital film. The short film highlights how mothers balance their ambitions and family gracefully, particularly kids, by becoming their friends and LIFE MITRA.
Sleepwell: #SleepwellMoms
Sleepwell, a mattress company, recognized the sleep sacrifice of mothers. It is common for moms to sleep last and wake up first, sometimes leading to sleep deprivation. So, the brand requested its fellow audience to let moms sleep well.
What a brilliant campaign revolving around the brand name it was!
Zee Entertainment: #MaaKaVote - Pehle khud ke liye
Through their digital medium, Zee Entertainment urged mothers to care for themselves just like they do for others. There is a significant emphasis on the statement "MAA TO MAA HOTI HAI" while reflecting the beautiful chaos of their everyday lives.
So, mothers, start voting for yourselves!
Wrapping Up
Mothers are the irreplaceable backbone of our lives, and no campaign can truly capture their essence. Each year, brands release countless topical campaigns, but Mother’s Day campaigns always hold a deeper emotional value. At Brand Board Media, we believe great branding should connect emotionally - and there’s no better example than celebrating the love of a mother. As we look forward to the heartwarming Mother’s Day campaigns of 2025, let’s not wait for a calendar date to honor them. Let’s celebrate mothers - our everyday heroes - every single day.
