Table of Content
A logo doesn't sell (directly), it identifies.
- Paul Rand
The world of branding is evolving faster than ever, with companies reimagining their identities to stay ahead of the curve. And just like the most exciting trends in fashion or tech, the latest logo overhauls are making waves across industries.
“You have just 7 seconds to make a lasting impression on potential customers”
- (Source).
Brands are shedding their old skins and embracing fresh, bold visuals that speak directly to their audiences. It's more than just a design update; it's about aligning a brand's image with its evolving values and the changing tastes of its consumers.
In this blog, we're diving into how some of the biggest names are stepping up their game with brand-new identities that reflect their bold ambitions. Let's explore how these brands redefine themselves with a fresh look and feel that resonates deeply with their audience!
Godrej
First up is Godrej, a leading engineering and design conglomerate, unveiling a refreshed brand identity to align with evolving consumer expectations and India's growth ambitions.
The updated look features a bold purple hue, symbolizing dynamism and confidence. It retains the iconic cursive logo inspired by founder Pirojsha Godrej's signature. This unified color approach ensures greater consistency and synergy across all their businesses.
Godrej Announcement Video
Mahindra Electric SUVs
Mahindra has recently introduced its new electric SUV models, the BE 6E and XEV 9E, alongside a bold new logo explicitly designed for their electric vehicle lineup. Interestingly, this futuristic-looking logo was unveiled at the Futurescape event in South Africa last year.
The new design elevates the iconic twin-peak Mahindra logo to a new level, transforming it into an infinity-like symbol that symbolizes the limitless potential of Mahindra's electric future. This updated logo will now appear on all of Mahindra's electric SUVs.
Mahindra’s New brand & EV Reveal Video
Jaguar
Not all rebranding efforts strike the right chord, and Jaguar's recent refresh is a case in point. The century-old British luxury carmaker has sparked controversy with its latest campaign, aiming to reinvent itself as an electric vehicle pioneer focusing on diversity and inclusion.
However, the campaign, featuring androgynous models in vibrant outfits but noticeably lacking cars, has drawn criticism from Jaguar's traditional audience.
Jaguar’s Video Revealing New Branding
Many feel it deviates from the brand's legacy of luxury and performance. Some industry experts argue that this shift prioritizes modern "woke" messaging over the heritage that made Jaguar iconic.
Pepsi Co
Global beverage giant Pepsi has unveiled its first logo redesign in 14 years as part of a major rebranding initiative. The new Pepsi globe logo was introduced with a spectacular digital display at Mumbai's iconic Gateway of India, symbolizing the brand's bold new direction and its commitment to connecting with the next generation.
The updated logo features a refreshed colour palette, incorporating electric blue and black to add a modern touch to Pepsi's classic hues. Shailja Joshi, Category Lead for Pepsi Cola and PepsiCo India, remarked, "The new design reflects the dynamic spirit of India's youth and their limitless drive to embrace possibilities." This fresh take aligns perfectly with Pepsi's message of optimism and energy, echoing its vibrant campaigns like Rise Up Baby Pepsi, which celebrate the unstoppable spirit of today’s youth.
Pepsi’s New Logo and Visual Identity Announcement Video
Air India
Rounding out the list is India's own Air India, a homegrown legacy brand now backed by the Tata Group. As part of its ambitious transformation journey, the airline revealed a striking new brand identity last year.
The refreshed logo, The Vista, features a modern design adorned with golden, red, and purple hues. Inspired by the peak of the iconic gold window frame, The Vista symbolizes boundless possibilities, progress, and Air India's bold vision for the future—a confident leap toward a new era of aviation excellence.
Air India’s New Design Features Video
Conclusion
In today’s fast-paced world, rebranding isn’t just a visual refresh—it’s your chance to redefine who you are, celebrate your roots, and create a deeper connection with your ever-evolving audience. A bold rebrand transforms a logo into a symbol of ambition, a story of resilience, and a vision for the future.
Ready to shape your brand’s next chapter? Partner with Brand Board Media, the creative branding agency in Ahmedabad that turns ideas into identities and concepts into connections. Let’s build something remarkable together. Contact Brand Board Media now or drop us an email at info@brandboardmedia.com.
